You are browsing the archive for market research.

Rough cut analysis of market research survey

08/11/2012 in About this course, course design, progress report

We closed the OCTEL market research survey a couple of days ago — many thanks to all the 140 people who completed it.

Tomorrow members of the project team are meeting in London to review the results of this, as well as considering other sources of intelligence that should guide the development of the OCTEL course. To inform that discussion, I’ve done a summary of the key results in the slideshow below.

This includes a rough analysis of the free text responses people made concerning the objectives they’d like the course to deliver, and the topics they’d like it to cover.

This is a preliminary account, subject to revision and development from further discussion. So comments are welcome. I’m also going to see if I can make the data (stripped of all personal information) available under an open licence [Update, 19 November 2012: here is the dataset on the ALT repository].

We are trying to run this project in as open and transparent way as possible. Suggestions for other ways of doing this are also welcome. And, on the off-chance that you are free and in London tomorrow between 11am and 3pm, you can join the project team meeting at Stewart House, University of London, Room STB2, Stewart House Basement (map, please report to reception on arrival). Please email octel@alt.ac.uk to let us know we should expect you (and best to bring a sandwich in case we don’t have enough lunch to go round).

Skip to toolbar