One thing that Rose said struck a chord with me. About “striking while the iron is hot” – after having emails and blog posts and newsletters and so on ignored. .. Sometimes the best thing you can do is enthuse a particular individual or group in a School or Dept and if they forward your message to their contacts that can be about the most useful way to get the message out. We also cultivate local contacts, some are senior staff, some lecturers, some teaching assistants, some administrators or IT support, it’;s different for each School. What’s important is that they are someone who is trusted by their colleagues and enthusiastic about TEL.